You first have to have the product and that will never, ever, change. Then you have to have the kind of brand image that is crystal clear to consumers, one unwavering in its execution and consistency. And if it’s dead-on – as Audi’s marriage of product and brand image is – then you’re able to create the fundamental desire for your product that will have people paying real money to acquire it.
I’ve been using Google 2-factor authentication for a while now, but this article convinced me to finally switch over to using a password manager (I’m using 1Password but there are plenty of other options) and strong unique passwords at all sites. The additional headache is well worth the peace of mind.
East Passyunk’s real neighborhood vibe, the authentic sense of place that has evolved organically, means that its restaurant scene is more than just the food. The area has drawn residents such as myself and my husband, for whom walkable access to terrific restaurants is an important quality of life metric. And it has attracted young chefs and restaurateurs flooded more with ideas than capital.
The convergence of all these forces has given Philadelphia a brand new Restaurant Row. Collectively, these places reflect the moods, trends, whims, wishes, and tastes of the era at hand. They also throw off waves of energy that inspire chefs citywide. The Philadelphia food zeitgeist has slipped south of Washington, and if it’s up to those of us who live and eat here, they’re not getting it back.
It works like this: as you arrive, each person places their phone facedown in the center of the table. (If you’re feeling theatrical, you can go for a stack like this one, but it’s not required.) As the meal goes on, you’ll hear various texts and emails arriving… and you’ll do absolutely nothing. You’ll face temptation—maybe even a few involuntary reaches toward the middle of the table—but you’ll be bound by the single, all-important rule of the phone stack.
And I don’t feel like a feminist as I write this. I feel like a humanist. I am a comedian, and I am and will remain a consumer of comedy until the day I die, and I know in my bones that the funniest shit in the world was, is and will remain women and men working together. To suggest otherwise is ignorance.
First, however, Steve gave us a challenge: We needed a name for this thing. C1 was on a fast track to production, and the name had to be decided quickly to accommodate the manufacturing and package design process. “We already have a name we like a lot, but I want you guys to see if you can beat it,” said Steve. “The name is ‘MacMan.’ ”
Great read on Steve Jobs and the power of a simple brand: Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him | Co.Design.
Results of Craig Laban’s Third Annual Brew-vitational. The classic are all already on my go-to list, but I’ve yet to try any of the new beers.
Charlie Seibel, “Giving a Bull an Enema”
It’s an all new season of Old Jews Telling Jokes.